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55 I n just a few short years, the Mariano's grocery chain has risen to the top ranks of gro- cery stores in the Chicago area for offering unique, top-quality groceries and prepared foods. What better place, then, for arti- san gelato bars and frozen gelato on a stick that can be personalized to meet each individual custom- er's taste? Of course, they couldn't produce them without the Carpigiani Masterstick soft serve freezer and Fantastick Blast freezer. The gelato pops are being offered in the chain's Glenview West location in north sub- urban Glenview, Ill. Customers make their gelato pop choice from such unique flavors as coconut, passion fruit or Bacio (chocolate hazelnut). Then, they select a chocolate or caramel coating. After that, the bars are sprin- kled with up to three toppings such as nuts or crushed graham crackers. Finally, they can have their pop drizzled with chocolate or caramel. "We always love giving our customers unique offerings and experiences, and our gela- to pops appeal to everyone," says Amanda Puck, Director of Strategic Brand Development for Mariano's, a unit of Wisconsin-based Roundy's Supermarkets, Inc. "Our gelato pops add to the whole shopping experience. Customers are inquisitive and excited to try one." The Fantasticks 4U gelato bar concept was introduced at the NAFEM equipment show in February of last year. "Fantasticks 4U is rap- idly becoming the newest explosive trend in the frozen dessert industry," Carpigiani USA President John Babila said. "Operators that see this and have the vision are moving in this direction as quickly as possible to capitalize on it." Unique Gelato Pops for Upscale Grocery Store The new Fantasticks 4U gelato bar concept from Carpigiani is helping a Chicago-area grocery store chain create unique, innovative gelato offerings. "Our gelato pops add to the whole shopping experience. Customers are inquisitive and excited to try one." —Amanda Puck www.carpigiani.com/usa