Foodservice Equipment & Supplies magazines is an industry resource connecting foodservice operators, equipment and supplies manufacturers and dealers, and facility design consultants.
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42 N THE RISE Donuts are more popular than ever. And the partnership of Belshaw and QualServ Solutions is perfectly positioned to capitalize on that popularity. When Homer Simpson says, "Mmmmm….donuts," we laugh. But in reality, most of us secretly agree with him. Few other foods have the aroma, appearance and taste that appeal to our senses in the same way a fresh donut does. And when it comes to making equipment that appeals to donut makers of all shapes and sizes, no one tops Belshaw Adamatic Bakery Group. The 92-year old company produces donut-making equipment for both retail and wholesale outlets. Belshaw clients range from fast-food chains to supermarkets and large-scale food processing plants. Belshaw President Frank Chandler explains that for many years the company was family owned, with "few systems in place, little or no competition and no drive to change." After joining the company in 2013, he learned that the Belshaw brand was recognized as the worldwide leader in the production of donut-making equipment. "However, competition is growing," he notes, and to stay ahead of that competition, "we've been upgrading." The company's "hero products," he explains, include the Donut Robot ® Mark II, capable of producing 400 donuts per hour; the Donut Robot ® Mark V which makes 600 donuts an hour; and the top-of-the-line Donut Robot ® Mark VI which produces 1,000 per hour. "The Donut Robot is the product Belshaw was built around," Chandler says. "It is used everywhere, allows for hands-free operation and dramatically reduces labor. Belshaw Donut Robots have a reputation for durability and dependability, and they can be found throughout the world." SUCCESS STORIES