Foodservice Equipment & Supplies

JAN 2019

Foodservice Equipment & Supplies magazines is an industry resource connecting foodservice operators, equipment and supplies manufacturers and dealers, and facility design consultants.

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BETH KUCZERA President Equipment Dynamics Inc. Chicago As a seasoned commercial foodservice specialist, Kuczera's career has connected to foodservice in a variety of ways. Her start with a smallwares manufacturer lead her to transition to a manu- facturers' rep group, then to the dealer arena and finally to founding her own boutique design consultancy in 1995. Can you talk about a time your company learned the art of perseverance? Roughly six years ago, through a combination of situations and people, I was nearly crushed. The sweet survival is still hard to put into words, and it gave birth to the 'fun phase' of our work. Change comes from strategic planning, and at times it happens without warning. But this became yet another example of how what appears to be devastation, with the bumps and bruises still raw, can lead to an amazing business direction. How will you use what you learned in 2018 to shape the future? Who wrote the rules anyway?! Have you asked for and reviewed your NPS [Net Promotor Score]? Are you the default vendor or the pre- ferred vendor? I look to differentiation to pave the way to our future. Success is not something that is imitated, it is created. Developing skills, tools and communication vehicles that deeply support the success of our clients can translate to meaningful relationships, along with the profit to support talented employees and run a business. If you have something worthwhile to sell, it has been our experience you will have customers. What will the industry look like a decade from now? Will automation and the shrinking labor pool change the landscape of dining? Will food as the centering spot of living dissipate? I could not have predicted that carbon footprint discussions would be replaced with same and next day food delivery. Memorable moments and unique meals with awesome companions, even in the fast- casual restaurant world we live in, I believe will not lose its focus. 50 • FOODSERVICE EQUIPMEN T & SUPPLIES • JANUARY 2019

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