Foodservice Equipment & Supplies


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COVER STORY 72 ALI GROUP AROUND THE WORLD If any single beverage can truly be called a global beverage, that would have to be coffee. And now, Pacific Coffee Company has brought the Western concept of retail coffee cafés to China. Even though tea is still the most popular drink in China, coffee is making strong inroads in the country. Data from industry website Coffee Busi- ness Intelligence cites a 20 percent annual growth rate for coffee consumption in China as compared with just 2 percent globally. Tom Neir, who had come to Hong Kong from America's coffee capital — Seattle — founded Pacific Coffee Com- pany in 1992. His goal was to establish a unique fusion of Chinese and Western cultures in the coffee café environment. Obviously, Neir hit on a successful idea: As of 2018, the chain had more than 400 stores throughout China. In 2010, the China Resources Group purchased an 80 percent stake in the chain and completed its full acquisition three years later. Pacific Coffee makes a simple promise to its customers: "Good Coffee, Good Service, Good Environment." The chain strives to provide a relaxing environment where people can enjoy a respite from the busy Chinese everyday life. By serving handcrafted coffees, teas, lattes, espresso drinks and freshly made food in a comfort- able setting, the Pacific Coffee stores have become a veritable urban oasis. Along with its coffee, the chain's food selections have become a major factor in its growth. Customers can enjoy not just typical café specialties such as cakes, pies and breads but also entrées like pasta, chicken wings and pizza. To prepare food quickly and efficiently, Pacific Coffee uses the Menumaster ® Commercial Jetwave TM oven. This high-speed combi- nation oven bakes four times faster than a conventional oven, ensuring that all dishes will be served fast. The flexibility that the Menumaster Jetwave offers means that Pacific Coffee Company can now offer seasonal special- ties as well as its regular menu, making it the all-day, year-round location for quality food and coffee in China. Pacific Coffee Brings Western-Style Coffee Cafés to China

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