Foodservice Equipment & Supplies


Foodservice Equipment & Supplies magazines is an industry resource connecting foodservice operators, equipment and supplies manufacturers and dealers, and facility design consultants.

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54 CANADIAN JUICE CHAIN CLEANS UP ugo Juice started in 1998 with the goal of emulating the Starbucks ser- vice model by focusing on customer service and quality but with nutri- tious smoothies instead of coffee. Two decades later, Jugo Juice's mis- sion continues to shape its success — and then some. The company has expanded from a single smoothie shop in Calgary to become one of Canada's largest QSR fran- chises with nearly 140 owner-operated sites as well as two locations in Dubai. In fact, between 2006 and 2011, Jugo Juice's sales increased almost 140 percent. Since its inception, the chain right- fully earned a reputation as a convenient option for consumers on the go who seek healthier meals and snacks for breakfast, lunch and dinner. Today, Jugo Juice's menu includes three varieties of grilled wraps, paninis, an assortment of avocado toasts, and grab-and-go offerings with healthful ingredients. Jugo Juice initially focused on providing value for customers with affordable healthy foods and broad- ened its offerings and its appeal. "Our focus on being a healthier alternative to guests is on trend and in- novative," says Rob Sullivan, Jugo Juice's SUCCESS STORIES

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