Foodservice Equipment & Supplies


Foodservice Equipment & Supplies magazines is an industry resource connecting foodservice operators, equipment and supplies manufacturers and dealers, and facility design consultants.

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Just like at HCA, people have made Aladdin the success that it is today. Here, a few long-term Aladdin employees give their views on Aladdin and its 50-year relationship with HCA. Employees: The Key to Aladdin's Success Eric Roebuck, Director of Sales 27 years with Aladdin How have you been connected with HCA? ER: I used to be Aladdin's Director of National Accounts, so it was one of my accounts. When I initially started with Aladdin, I was a sales rep with 20 HCA hospitals in my territory. I only know healthcare with HCA in it. Last year, we had a project with them in Florida that involved 13 hospitals. We met exten- sively with them, citing other HCA hospitals we partner with, to help them understand the differences Aladdin offers from a product and customer service perspective. They moved their relationship from a competitor over to Aladdin. What are the biggest innovations you've seen from Aladdin in your time there? ER: Our introduction of Heat On Demand technology into healthcare foodservice absolutely grabbed the at- tention of operators. It came at a time when people used to heat up a base for 90 minutes at 300 degrees F. We've also developed new, better versions of cook- chill systems. We always put ourselves in a position to look at what an operator's challenges are. Sum up Aladdin in a few words. ER: An innovator. Tim Altizer, Vice President, Operations 31 years with Aladdin What's your connection with HCA? TA: I've always been on the op- erational side of the business. Since my very first day here, we've been shipping products to HCA hospitals. HCA uses our equipment and supply products in a high percentage of their hospitals. We also have a special tie-in with HCA because they're a Nashville- based company, and we've been their partner since 1968. What do you think sets Aladdin apart from other companies? TA: Our attention to quality is huge, and something we pride ourselves on. Aladdin wants its customers to buy our products and never, ever experi- ence a problem with them. What this means to customers such as HCA is that the cost of ownership of Aladdin products is remarkably low. Kim Sprout, Product Manager/ Consultant Services Manager 25 years with Aladdin What's the biggest innovation you've seen come from Aladdin in your time there? KS: Definitely, our Heat On Demand induction system. HCA was one of the first adopters of this new technology. It was a new way to manage meal-delivery and heat-retention systems for patient meal trays. We know HCA appreciates the fact that our hold times enable them to transport food from distant kitchens to the patient bedside and still deliver hot, nutritious meals. What do you think makes Aladdin different from other companies in your field? KS: We sell our products direct to our customers. Because we have our own direct sales team who are Aladdin employees, not manufacturer reps, they know our products in detail. They also personally interact with customers, such as our HCA partners. Feedback from customers is critical to helping us improve existing products and design new ones. 29

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