Foodservice Equipment & Supplies

OCT 2017

Foodservice Equipment & Supplies magazines is an industry resource connecting foodservice operators, equipment and supplies manufacturers and dealers, and facility design consultants.

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56 • FOODSERVICE EQUIPMENT & SUPPLIES • OCTOBER 2017 NEW LEADERSHIP SEEKS TURNAROUND FOR PIE FIVE PIZZA CO. chain profile After a period of same-store sales decline, this fast-casual chain is betting on new menu items, a new service model and a new prototype to turn its fortunes around. By Toby Weber I t's been a rough year for fast-casual concept Pie Five Pizza Co. Starting in summer 2016, the chain, owned by Rave Restaurant Group, reported four straight quarters of double-digit same-store sales declines. No concept can last long putting up those kind of numbers. So, in January, Rave got new leadership in the name of Scott Crane, the former president and CEO of Smashburger. Taking on those same titles at Rave, he immediately began working to improve the fortunes of the ailing restaurant chain. "One of the first items of business I attacked when I got here was to really talk to consumers," says Crane. "I'm big into consumer research. It's important to know what they tell us versus what we all think is the best thing for the business." That research, Crane says, showed opportunities for Pie Five to improve in several areas, including brand awareness, menu breadth, the general energy level of the restaurant and

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